012 Communication Part One–Talking to the Millennials

Attention spans have gotten much shorter since the Baby Boomers appeared on the scene. Because of this, we need to pay special attention to channel richness and the model of communication that we use. This includes the sender forward encoding the message, choosing the channel, sending into the medium, to be unencoded by the listener. The channel that gets used can vary in richness from the very un-rich data report up to a memo then an email then a phone call then a face to face conversations. Four different generations are in the work place together, collaborating, working, communicating with one another.